About Us


Providing our clients with the very best in independant financial advice

Eastern Financial Consultants is an independent financial planning and investment management firm. We provide a range of financial advice services to clients across Norfolk and Suffolk. Having worked for some of the largest names in finance and insurance, we strive to be able to offer the very best in customer service and truly independent financial advice.

Since being founded in 2012 Eastern Financial Consultants have achieved an enviable reputation for providing innovative, professional and secure financial planning and wealth management solutions.

Our services include comprehensive and focused financial planning as well as a whole-of-market discretionary cash management service which is suitable for individuals, companies, charities and trusts.

We believe our financial advice services are innovative, competitive, and delivered in a professional, friendly and caring manner.


Our independent financial advisers have over 50 years of experience in financial services, and pride themselves on their customer service.

Andrew Hughes

Andrew Hughes Certs CII(MP & ER), Dip PFS, EFA
Director / Financial Adviser

Specialist Areas: Investment Planning, Inheritance Tax Planning, Retirement Planning, Family Protection, Equity Release, Long Term Care.

Andrew has been in financial advice services for most of his working life, qualifying as a Financial Adviser in his early twenties. He started his professional career working for a large regional building society, leaving as Branch Manager to join a high street bank. During his time at the bank, Andrew held various positions including Regulated Training Manager, Area Manager and Independent Financial Adviser.

Andrew is married and enjoys spending time with his wife and daughter, Daisy. He is a keen gardener, likes to keep active, read, walk and brew his own beer.

Simon Alexander

Simon Alexander ACIB Dip PFS
Director / Financial Adviser

Specialist Areas: Investment Planning, Inheritance Tax Planning, Retirement Planning, Family Protection.

Simon was born in Norwich and although he has worked around most of the county in his career, he has always lived close to the city. After leaving school he joined a major high street bank working in both Retail Banking and subsequently as an Independent Financial Adviser, for over 35 years. He is an Associate of the Chartered Institute of Bankers and holds the Personal Finance Society Diploma in Financial Planning.

Simon is married, with two children and is heavily involved in local Scouting. Simon supports Norwich City and has been a season ticket holder, as have much of his family, for many years.

Christopher Yates

Christopher Yates MAQ FPFS
Director / Chartered Financial Planner

Specialist Areas: Business Planning, Long Term Care, Investment Planning, Inheritance Tax Planning, Retirement Planning, Family Protection

Chris has been working in financial advice services for over 19 years. Starting out with a well-known insurance company, and prior to setting up Eastern Financial Consultants with Simon and Andrew, he was working as an Independent Financial Adviser for a major high street bank.

Chris is married with one daughter. In his spare time, Chris enjoys diving holidays, riding his motorbike, spending time with his family, walking the dog and good food.

Kate Tritton

Kate Tritton
Relationship Manager / Personal Assistant

Kate has been in financial advice services for all of her working life. She started working for a large high street bank aged 16 but left in 2014 after 24 years of service to join Eastern Financial Consultants. During her time with the bank she held various positions including Relationship Manager, which she now continues to do with Eastern Financial Consultants. Kate also manages the Cash Service, which helps clients to achieve a better return on their cash savings.

Kate is married with two children. Kate’s interests include spending time with her family and friends. In her spare time Kate can be found at her family run business, the go kart track Karttrak Cromer.

Victoria Lawrence

Victoria Lawrence
Personal Assistant / Social Media

Victoria started in financial services working for a high street bank aged 18. Having served 16 years in the banking sector she joined Eastern Financial Consultants in August 2015. Victoria is a Personal Assistant and also manages the administrative aspect of the business including Social Media.

Married with two children, Victoria enjoys running, reading a good book and a charity shop clothes bargain!